A bare, honest statement in the musical industry.
Delicate/Automatic is a recording studio in Montreal, fronted by two music industry veterans who bring care and expertise with an artist friendly budget.
The logo's mandate was to keep the basic concept of a good old brand while upgrading the style and elevating it for the live stream. Basically the words poetic, elegant, bare, systematic, mechanical, minimal, came to mind while visualizing the ask.
Tools in this project: Sketch, Adobe After Effects.
Delicate / Automatic
Category: Logotype
The challenge
The particular constrain of having many characters within an image kept us testing different approaches, the logo had to stay true to its original essence as well, to be neat, elegant without looking old, delicate yet assuming bare bone practicality.
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In parallel with the basic exploration process, and in collaboration with the client we tested each logo variable in order to clearly visualize the animation.
The solution
Having a hard look at the products was a key step, figuring out what was needed and what had to go, renaming articles, really highlighting the unique features of the product using the layout elements available. On the interface front, pairing the best industry practices with visual aesthetics was an integral part of the solution offered. The result is a site that can express visual textures, moods, and identity statements without losing itself on the “styles”.