Wishful clothing
Category: Ui, Ux
A strategic expression to style.
A catalog platform developed to showcase clothing, created for those who want to embrace fashion, elegance, and contemporary culture.
The interface's primary focus was around clean design & strong Ux, in order to minimize the visitor’s journey.
Tools in this project: Sketch, Adobe XD
The challenge
Refreshing a site is always tricky, keeping the good stuff while exploring the new it’s a really subtle act of balance. Additionally when Wishful was ready to take the leap and embrace its the new brand identity we needed to be careful to express the new visuals without adding friction to the site or repeating old mishaps.
The solution
Having a hard look at the products was a key step, figuring out what was needed and what had to go, renaming articles, really highlighting the unique features of the product using the layout elements available. On the interface front, pairing the best industry practices with visual aesthetics was an integral part of the solution offered. The result is a site that can express visual textures, moods, and identity statements without losing itself on the “styles”.