Movement plays a crucial role in enhancing both the user experience (UX) and user interface (UI) by providing intuitive feedback, guiding users through interactions, and creating a more engaging, dynamic environment.
Well crafted animations help users understand the flow of a site or app, making navigation feel smoother and more natural. They can highlight important actions, like button clicks or transitions between pages, providing visual cues that reinforce the app’s functionality.
Tools used: Figma, Adobe Aftereffects and Animate.
A brief case for animation
Subtle movements, for strong impressions
Animations can also humanize the experience, making it feel more interactive and less mechanical, while also improving usability by clarifying changes or states in the interface. When used strategically, animations don't just beautify, they enhance the user’s understanding, engagement, and overall satisfaction!
Transitions, like sliding panels or fading elements, create a seamless flow when shifting between layouts. For example, smoothly transitioning from a list view to a detailed card view helps maintain context, guiding the user’s focus while reducing disorientation during the change.
Here’s an example of how animation was used to communicate a concept, in this case,a logo transition for an awareness campaign for a hospital fleet.
Here’s a case I created for a reccording studio: A transition from a full-screen logo to a compact, persistent element (like a sticky header or minimized UI component).
This approach applied to design, reduces cognitive load in busy scenarios by optimizing screen real estate, keeping users oriented as the interface dynamically shifts to highlight primary tasks.
Hope you enjoyed! 😋